Northern California Markets

SF/Oakland Bay Area Property Management

From the iconic streets of San Francisco to the rolling hills of Napa and Sonoma, Allura brings Southern California hospitality expertise to the Bay Area and Wine Country.

Why the Bay Area & Wine Country?

The San Francisco Bay Area combines one of the world's premier tech and business hubs with world-class dining, culture, and tourism. Paired with the legendary Napa and Sonoma wine regions, this corridor offers diverse short-term rental opportunities ranging from urban pied-à-terres to vineyard estates.

Allura's expansion into Northern California brings our proven operational playbook to markets with strong corporate travel demand, international tourism, and a sophisticated traveler who expects exceptional quality. Whether it's a tech executive visiting for a week or a wine enthusiast on a harvest-season getaway, we deliver five-star experiences.

Why SF/Oakland Bay Area

Market Highlights

Tech & Business Travel

Silicon Valley and SF's tech ecosystem drives steady corporate travel demand with guests who value quality accommodations.

Wine Country Premium

Napa and Sonoma properties command premium rates, especially during harvest season (August-October) and holiday weekends.

International Tourism

San Francisco is a top-10 global destination, attracting international visitors who book longer stays and spend more per trip.

Convention & Event Demand

Dreamforce, Google I/O, Apple WWDC, and hundreds of annual conventions create predictable booking spikes.

Northern California

Cities We Serve in SF/Oakland Bay Area

San Francisco
Sonoma

Cities with active listings link directly to our booking site. Contact us about managing your property in any of these areas.

Bay Area & Wine Country STR Regulations

Staying compliant is critical. Allura monitors regulatory changes and handles all permitting on your behalf.

  • 1

    San Francisco requires STR registration through the Office of Short-Term Rentals and limits un-hosted rentals to 90 days per year.

  • 2

    Oakland requires a STR permit and collects a 14% Transient Occupancy Tax on all short-term rentals.

  • 3

    Napa County has strict STR limits in agricultural zones; city of Napa has a separate permitting process.

  • 4

    Sonoma County is actively evolving its STR policies with caps in certain unincorporated areas.

  • 5

    Allura stays ahead of Bay Area regulatory changes and manages all permit applications and renewals.

Ready to Maximize Your SF/Oakland Bay Area Rental Income?

Join property owners across SF/Oakland Bay Area who trust Allura Homes to deliver exceptional returns and peace of mind.