Allura Homes is a boutique vacation rental manager in San Diego, founded in 2013. Less than 20 homes managed like they are our own. No owner is a number in a queue. We run short-term stays and furnished stays of 30+ nights, with statements by the 10th. Airbnb Superhost. Vrbo Premier Host.
Big national managers can run 200+ properties. The biggest have thousands of doors, and we don't want you to feel like a number. Less than 20 homes managed like they are our own.
90 days to outperform. Or walk away.
Boutique, in practice
What "boutique" actually means
A small portfolio
Less than 20 homes managed like they are our own. Your home is never a number in a queue.
One accountable team
A team that knows your home, your guests and your goals. A manager who picks up the phone. Under 5 minute average response time.
Revenue managed by a person
A full-time human revenue manager plus dynamic pricing updated daily. Distribution across Airbnb, Vrbo, Booking.com, Google Vacation Rentals, and direct booking.
Reporting you can read
Real-time owner portal, statements by the 10th, monthly check-ins, and quarterly reviews.
Compliance handled
Permit and license management, TOT collection and remittance. We can free you from being the local contact.
Slow seasons covered
Furnished stays of 30+ nights can help fill the gaps between nightly bookings.
After trying two other management companies, Allura was a breath of fresh air. They actually care about our property as if it were their own.
David & Jen R., Temecula, CA
4.9 star rating in 2025
One Allura home: 71% revenue uplift (single case study, results vary)
Why boutique beats big-box
Big national managers can run 200+ properties. Less than 20 homes under management.
The biggest managers have thousands of doors. We don't want you to feel like a number. That's what makes us different: a manager who picks up the phone, and fewer homes for finer results.
Between a nightly stay and a one-year lease sits a third option. We manage furnished stays of 30+ nights for insurance-displaced households, corporate guests and travel nurses. These are furnished stays, not 1-year leases.
For owners, that can help fill slow seasons and steady the calendar between nightly bookings. Our full-service management applies to both kinds of stays.
We evaluate every home individually, so tell us about yours and we'll show you what it can earn.
Fees start at 15%.
In the City of San Diego, STRO and TOT apply to stays of less than one month. The city counts a month by calendar date, not as 30 nights, so a 30-night stay may still count as less than one month. Source: City of San Diego TOT FAQ. Not legal advice.
Insurance housing
Furnished stays of 30+ nights for households displaced from their home.
Corporate housing
Furnished stays of 30+ nights for corporate guests.
Travel nurses
Furnished stays of 30+ nights for travel nurses on assignment.
At cost. No markup. Receipts with your monthly statement.
Risk reversal
The 90-day promise
90 days to outperform. Or walk away.
We walk you through the details on a call.
Where we manage
San Diego
Allura manages homes in San Diego. Different city, different rules, so tell us where your home is and we'll tell you how it works there.
Frequently asked questions
Boutique management in San Diego, answered
What does "boutique" mean for a vacation rental manager?
A boutique manager keeps the portfolio small, so your home gets real attention. Less than 20 homes managed like they are our own. You get a manager who picks up the phone, a full-time human revenue manager, dynamic pricing updated daily, and statements by the 10th. Fewer homes, finer results.
How does switching to Allura work?
Your current contract's notice period sets the start date, commonly 30 to 90 days. We prepare your home in parallel: market analysis, pricing, photography, listing optimization and smart-lock setup, so you are launch-ready in weeks, not months. Leaving a big management company? See the full switch checklist.
What happens to my existing bookings and reviews when I switch?
Confirmed guests should keep their stays, and the outgoing manager usually services arrivals inside the notice period. Settle in writing how each reservation is handled and paid. Reviews depend on whose account owns the listing: if you own it and your manager is a co-host, Airbnb says removing them leaves the listing with you.
What does Allura cost?
Allura charges 20% of the accommodation fare guests pay for short-term stays, and from 15% for furnished stays of 30+ nights. Supplies pass through at cost, with receipts.
What if I'm not happy?
Our promise is simple: 90 days to outperform. Or walk away. We walk you through the details on a call, so you know exactly how it works before you start.
Do you manage furnished 30+ night stays for insurance, corporate and travel-nurse guests?
Yes. Allura manages furnished stays of 30+ nights for insurance-displaced households, corporate guests and travel nurses. These are furnished stays, not 1-year leases. Fees start at 15%. We evaluate every home individually, so tell us about yours and we'll show you what it can earn. In the City of San Diego, STRO and TOT apply to stays of less than one month. Not legal advice.
Does Allura act as my local contact in San Diego?
In the City of San Diego, a property manager can serve as a home's local contact, updated through the city's form.
We are your home's local contact.
Where does Allura manage homes?
Allura manages homes in San Diego. Rules differ by city, so tell us where your home is and we'll tell you how it works there.
This is not legal advice. Rules described apply to the City of San Diego only.
Allura Homes is a boutique vacation rental manager in San Diego, founded in 2013. Start with the form so your call begins with your numbers. Then book a time. No pressure.
90 days to outperform. Or walk away.
On the call, we walk you through the details of our 90-day promise.
Two steps. No obligation.
Report in 24–48 hours, up to 72 for complex homes.
